Remote Marketing Specialist at Basecode

Remote Marketing Specialist at Basecode
Location: Remote
Job Type: Full-time
Incentives bonus: 10k

About Basecode

Basecode is a prominent provider of consultancy services for digital transformation, talent outsourcing, and training. We assist organizations in achieving their objectives by utilizing a variety of partner platforms.

Responsibilities of the Remote Marketing Specialist at Basecode

Support the creation and execution of marketing strategies that encompass SEO, social media, email marketing, and content marketing.
Compose SEO-optimized blog posts, employing intermediate knowledge of SEO tools to enhance content visibility and attract organic traffic.
Take responsibility for crafting cold emails aimed at prospective clients and generating sales-qualified leads (SQLs).
Brainstorm and produce captivating social media content for Facebook, Instagram, and LinkedIn, aligning with our brand voice and intended audience.
Create persuasive copy for advertisements, presentations, and assorted marketing materials.
Partner with the marketing team to plan and implement marketing campaigns, ensuring they align with company goals and brand guidelines.
Work closely with the graphic designer to develop visual content that enhances the effectiveness of marketing materials.
Conduct research on competitor analysis, lead generation, market trends, and other pertinent subjects to guide marketing strategies and actions.
Utilize platforms like Zoho and Salesforce for marketing automation, managing leads, and tracking campaigns.
Keep current with digital transformation developments and industry best practices, integrating them into marketing strategies when necessary.

Requirements for the Remote Marketing Specialist at Basecode

Bachelor’s degree in Marketing, Communications, or a related discipline.
A minimum of 3-4 years of experience in a marketing position, ideally within the IT services industry.
Intermediate understanding of SEO tools and best practices.
Exceptional writing abilities, capable of producing engaging and persuasive content in various formats.
Experience in managing social media, including content creation and audience interaction.
Familiarity with running Facebook, Google, and LinkedIn advertisements.
Acquainted with marketing tools like Zoho, Salesforce, and other relevant platforms.
Understanding of digital transformation processes and their relevance to marketing efforts.
Strong research capabilities, able to collect and analyze data for informed decision-making.
Excellent collaboration and communication skills, both written and verbal.
Self-driven, detail-oriented, and capable of juggling multiple projects in a fast-paced environment.